Misleading Shoe Advertising by Reebok Cost Them $25mn

Published on September 30, 2011 by in Clothing
Misleading Shoe Advertising by Reebok Cost Them $25mn

Misleading advertising of ‘Reetone’ shoe by Reebok cost them $25mn.Reebok advertisement claimed that its shoes give the perfect posterior. But USA’s Federal Trade Commission found their claim bad and imposed a fine of USD 25 million on the global sporting goods giant Reebok.

Misleading advertising of ‘Reetone’ shoe by Reebok cost them $25mn.Reebok advertisement claimed that its shoes give the perfect posterior. But  USA’s Federal Trade Commission found their claim bad and imposed a fine of USD 25 million on the global sporting goods giant Reebok.

This advertisement of Reebok shoes  feature close-ups of a different models’ bottoms in every shape pert, round or even heart-shaped – and claimed that these can be achieved by their ‘toning shoes’ ‘Reetone’.

The ads had spouted science, claiming that the shoes could strengthen the muscles of the thighs, legs and buttocks – but the Federal Trade Commission found their claim bad and imposed a fine of USD 25 million with a warning of not to make any scientific claims in the future without evidence.

The company has a whole range of toning products like RunTone running shoes, EasyTone walking shoes, flip flops and toning clothing that will apparently turn you into a svelte goddess, all modelled by celebrities like Eva Mendes, Kim Kardashian, Kelly Brook etc.

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24 Comments
aheed411, posted this comment on Sep 30th, 2011

Wow

Aroosa Gloomy, posted this comment on Sep 30th, 2011

Interesting.

megamatt09, posted this comment on Sep 30th, 2011

That sounds like a huge misstep.

lapasan, posted this comment on Sep 30th, 2011

Reebok should be careful next time it posted an ads.

galore, posted this comment on Sep 30th, 2011

Thanks aheed411

galore, posted this comment on Sep 30th, 2011

Thanks Aroosagloomy

galore, posted this comment on Sep 30th, 2011

Thanks megamatt09

galore, posted this comment on Sep 30th, 2011

Thanks lapasan

sandcollector, posted this comment on Sep 30th, 2011

Interesting information, Thanks

Dreamy777, posted this comment on Sep 30th, 2011

oh wow

redmail99, posted this comment on Sep 30th, 2011

very interesting

Rosettaartist1, posted this comment on Sep 30th, 2011

Perhaps they can afford to pay it out since their products are way overpriced.

foxpete88, posted this comment on Sep 30th, 2011

ooowoooo…thanks for share

iva75cpb, posted this comment on Sep 30th, 2011

Interesting share, thanks.

galore, posted this comment on Sep 30th, 2011

Thanks Ssandcollector

galore, posted this comment on Sep 30th, 2011

Thanks Dreamy777

galore, posted this comment on Sep 30th, 2011

Thanks redmail99

galore, posted this comment on Sep 30th, 2011

Thanks Rosettaartist1

galore, posted this comment on Sep 30th, 2011

Thanks foxpete88

galore, posted this comment on Sep 30th, 2011

Thanks iva75cpb

dazzlejazz, posted this comment on Oct 1st, 2011

Nice article. I’m sure they can afford it too.
*don’t high heels have the same affect?*

FX777222999, posted this comment on Oct 1st, 2011

How bad marketing technique.

Lynn Hollis, posted this comment on Oct 1st, 2011

I know they make huge sums of money, but $25 million probably put a little dent in the profits for that particular product line.

arsi, posted this comment on Oct 7th, 2011

very interesting post

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